Built for the Genesis standard. Designed for an unparalleled customer experience.
Setting a New Benchmark for Luxury Automotive Retail
Clay Cooley Genesis of Mesquite is a flagship project built to meet the elite standards of Genesis Motor North America. Selected for their expertise in precision and high-end execution, The Charles Morgan Group was entrusted to bring this complex, brand-defining vision to life. Every element of the dealership is designed to deliver a refined, luxurious, and modern experience—from the striking architectural lines to the meticulously crafted customer environments.
With customer experience and brand integrity at the core, the project integrates upscale materials, seamless traffic flow, and state-of-the-art service areas. It’s a project where no detail is too small and no compromise is accepted—precisely why The Charles Morgan Group was chosen to lead it. Scheduled to open in June 2025, this dealership will set a new benchmark for luxury automotive retail, ensuring Genesis customers experience the brand exactly as intended.
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